Hi Future Non Smoker
What do Bacon and eggs, public relations and women smoking have in common? They all have one man to thank them for.
When the pork industry was trying to sell more bacon an advertising genius Eddie the nephew of Sigmund Freud, sought medical support that a hearty breakfast was best for us, and then linked bacon and eggs together and via an advertising blitz the big breakfast was born.
Eddies marketing style, known as propaganda was adopted by Hitler and so he re-badged it as public relations, a term we are all familiar with.
But even more influential than bacon and eggs was his role in promoting women to smoke. At the time, 1928, it was actually illegal for women to smoke in public, and cigarette companies lamented the slow sales to women. But Eddie paid a group of attractive young women to light up on que in front of the media and even wrote the headline “striking a match for equality.”
As a result women all over America struck a blow for equality by publically smoking and so began the very worst kind of equality.
That is the right, of every woman to experience the same health problems of every man who also smoked. What initially seemed fair and just simply become a cruel injustice.
It reminds me of the old saying “Be careful what you ask for”
The good news in this story is that both sexes can equally benefit from hypnosis for quitting smoking. and this is kind of interesting because we here so much about men’s and women’s brains being different, or that the different hormones make us operate differently in the world.
My observation is that the beliefs people have about both smoking and quitting is very much dependent on their peers and families. A simple example is a client who comes for hypnosis because someone they know was successful.
And of course most people start because their peers did and they wanted to fit in and be cool. Of course in 2017 smoking is not seen as cool and it is becoming less and less a way to fit in, with many smokers being the only one in their group who smoke and this is rarely fun.
Maybe you could seek a new kind of equality in your life, that is the equal right to be healthy and to lead a long happy life.
If you are ready to quit and begin that journey back to health call me on 1300 203 422. You can quit with me in Brisbane, the sunshine Coast or from anywhere on Skype
